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A Bird’s Eye View Blog

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Three Skills I Learned as a Student-Athlete that Helped Me Transition into the Working World

Entering the working world can be intimidating. With a multitude of unknowns, honing in on what you’re confident in – your relevant expertise – is essential. Growing up as an athlete, and continuing through college, I learned pertinent life lessons that helped shape me as a person and prepare me for the challenges I may face in the ‘real world.’…
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Ready for PR? Three Tips for Finding the Right Partner

We get it. Seeking out the right PR partner can be daunting. If you’re a startup, you may not even be fully sold on the idea of PR—you’ve heard repeatedly that you need it, but you’re not quite sure why or where to start. If you’re a Fortune 500 company, you’re a pro at corporate communications and are looking for…
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Pitching 101: Best Practices & Strategic Tips

The cold hard truth: Your PR pitch must grab a journalist’s attention in a matter of seconds before it is ignored, sent to the spam folder or deleted. In this over-saturated media world, dominated by videos and imagery, it is increasingly important to generate creative and compelling content in your very first pitch. And, while journalists are always on the…
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Cut Through the Noise with a Strategically-crafted Brand Narrative

Are you a start-up, Fortune 500 company, or a business somewhere in-between? Are you looking to cut through industry noise with precision and intention? Do you want your brand to stand out from all the rest? It all comes down to how you craft your brand story. From Gilgamesh to Ted Talks, storytelling is at the core of humanity. It’s…
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PR Pro’s Tips for Working with Social Influencers

We live in an information-overloaded online world. As consumers, we’re bombarded with messaging intended to sell us something. As a result, we have become quite savvy in recognizing advertisements and automatically diverting our attention away from them. This has only elevated the need for brands to have an effective PR strategy, especially when it comes to influencer marketing. PR tells a…
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