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A Bird’s Eye View Blog

Crowe Pr

The Three-pronged Fork

I recently came across a Forbes article on the future of public relations and it got me thinking more about the state of the industry. Written by Robert Wynne of Wynne Communications, the article covers many of the conversations I’ve had with my peers—the changing media landscape, the role of social and the lovechild of content and marketing. Most notably,…
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Are your pitches newsworthy or snooze-worthy?

When I first moved into public relations from marketing, one of my biggest challenges (opportunities) was thinking like a journalist.This notion resonated everywhere I turned—from PR blogs and the Twittersphere, to media and colleagues. Having no experience as a reporter, nor a journalism degree, I was being asked to identify what made my clients compelling (people, products, services, technology), write…
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