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Mr-Bean-bored-asleep

Are your pitches newsworthy or snooze-worthy?

When I first moved into public relations from marketing, one of my biggest challenges (opportunities) was thinking like a journalist.This notion resonated everywhere I turned—from PR blogs and the Twittersphere, to media and colleagues. Having no experience as a reporter, nor a journalism degree, I was being asked to identify what made my clients compelling (people, products, services, technology), write…
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