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Expertise

expertise

We help new and established brands break through the clutter, emotionally connect with their target audiences and build/maintain an industry leadership position. Our job is to speak in a way that customers can relate to in order to foster brand loyalty and keep our clients top of mind during purchasing and hiring decisions. We accomplish this through a range of public relations services, tailored to the specific needs of our clients.

From crafting compelling stories and content, and working closely with journalists, bloggers and social media influencers, to helping establish your brand voice and showcase your company leadership (and everything in-between), we are experts in the following:

  • Corporate Communications
  • Reputation Management
  • Media Relations
  • Brand Engagement
  • Brand Building
    • Brand Messaging
    • Brand Voice
    • Strategic Marketing & PR Plans
  • Content Development
    • Media Kit
    • Press Releases
    • Contributed Articles
    • Creative Pitches
    • Content Marketing
      • Case Studies, Blogs, Newsletters, Infographics)
    • Website Content
  • Expert Positioning
    • Thought Leadership
  • Community Relations
  • Product Launches
  • Media Tours
  • Social Media (The Social Crowe)
    • Strategy
    • Content Development
    • Community Management
    • Social Influencer Programs
  • Strategic Partnerships
  • Media Training
  • Special Events
  • Crisis Communications
  • Tradeshow Support

 

The media landscape is continuously (and quickly) changing. Technology and social media have greatly impacted the way consumers and businesses get information—from news, to important company facts, products, and services.

As competition increases and communication channels continue to blur, now incorporating social media, authenticity, content marketing and more, public relations is more critical than ever. The reputation of the brand and its ability to connect with its target customers makes a significant impact on buying behavior—enabling some businesses to thrive, and others to close doors (figuratively and literally).

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