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Posts Tagged ‘Crowe Pr’

Cut Through the Noise with a Strategically-crafted Brand Narrative

Posted on: July 13th, 2017 by annacrowepr No Comments

Are you a start-up, Fortune 500 company, or a business somewhere in-between? Are you looking to cut through industry noise with precision and intention? Do you want your brand to stand out from all the rest?

It all comes down to how you craft your brand story.

From Gilgamesh to Ted Talks, storytelling is at the core of humanity. It’s how we – as individuals and as brands – share helpful information, pass along our values, influence the perceptions of others, and hopefully leave the world a bit more beautiful than we found it.

Whether we’re sharing stories with our loved ones or working to transform how target customers view a brand, there are a few best practices that will always ring true. Implement these the next time you’re shaping a brand narrative across traditional and emerging public relations tactics, and rest assured you’ll see improved responses that get you closer to achieving your strategic objectives.

Know your end-game. Before you mull over the perfect idea and ultimately stare at a blank page for hours, write down the one to two items you need to accomplish. Ask yourself, “What do I need my customer to think and do to be successful?” Work backwards from there.

Uniquely frame your story. Find an original angle or counterpoint that sets you apart from competitors. The best way to accomplish this is through research. You must first understand current trends and storylines associated with comparable products, services, or other related offerings before you can form a narrative that enables your brand to stand out.

Prioritize clarity and conciseness. You can have the highest quality offering in the marketplace, but that won’t matter if your story is confusing, long-winded or jam-packed with information. Just because you are better and different from your competitors in a multitude of ways, that doesn’t mean you should throw your kitchen sink of awesomeness at the customer. Also, always remove yourself from the technical and institutional knowledge you have in the space, and then write and communicate your most salient points through straightforward language.

But… Remember storytelling is equal parts art and science. Mixed in the secret sauce of brand awareness is an artfully-crafted story that lingers with your target audience and keeps them connected to it long after they hear from you. The most efficient way to accomplish this is by forming storylines that leave customers thinking about your brand through a generally warm and optimistic lens. So, once you have your strategic goals outlined and the necessary technical components of the story incorporated, sprinkle in personal elements that will authentically connect the customer to the brand.

Keep focused when crafting a brand narrative, but don’t force it. The best stories and ideas will flow out when you have a clear vision and create space for creativity. However, when a persistent grind towards the right words, themes and reference points feels necessary to combat mental blocks, my trick is to go back to the strategic goals. What’s the end-game? What constitutes success? What do my customers need to think and do to get there?

Answer those questions, and the narrative will reveal itself.

By Margaret Warner, Managing Director at Crowe PR 

Entrepreneur, June 19, “Stop Chasing College Graduates Away”

Posted on: June 20th, 2017 by annacrowepr No Comments

Great Entrepreneur article on hiring and on-boarding college grads featuring tips from our very own Anna Crowe.

HuffPost, June 4, “5 People Who Relaunched their Careers Share their Biggest Lessons”

Posted on: June 5th, 2017 by annacrowepr No Comments

Great advice from our fearless leader, Anna Crowe, on how to successfully make a career change!

A Beginner’s Guide to PR Internships—or at Least, This Beginner’s

Posted on: May 3rd, 2017 by annacrowepr No Comments

As a newcomer to the PR industry, I had no idea of what to expect when I walked, or rather, flew, into the Crowe PR nest on my first day. Coming from a communication and journalism background, I knew that my writing skills would lend themselves to the job, but otherwise I was mostly blind to what actually happens at PR firms. I knew the basics —working to build up and maintain a good reputation for clients —aside from that I was lost. Luckily, the Crowe team took me under their wings–pun intended, and showed me the ropes. Here are some things you can expect when entering the PR world as an intern.

Research, Research, and, You Guessed it, More Research:

The first, and probably most frequent task, you will be preforming as an intern is research. Whether it’s combing through social media channels and blogs to find the best influencers, familiarizing yourself with media outlets and journalists to build media lists, or looking into opportunities for your clients, research is a major part of any PR job. Luckily, given that industries are constantly changing, influencers are always emerging, and journalists are working tirelessly on new pieces, this research is always new and interesting, not to mention incredibly helpful for your team and clients.

Letting Your Creative Juices Flow:

If you’re lucky, your team will let you try your hand at writing pitches. Pitching publications for clients is a major aspect of any PR job, so it’s good to start getting used to drafting creative pitches. The first couple of times, pitching might be difficult, as it is different from an academic or news writing style that many interns may be accustomed to. Once you get the hang of it though, getting to write pitches is great, because you get a chance to creatively try out a new writing style, while also helping get the word out about your clients.

Your Baby, aka Your Special Project:

After proving yourself for a bit, chances are the team will assign you a special project you will continue to work on for the duration of your internship. Trust me when I say, you will become very attached to this project, as you will be chipping away at it each week. Plus, it’s most likely the first time during your internship that something will be entirely your own, and you’ll get to work through all the different aspects of the project in your own way. For me, when my special project came along, I got to work directly with clients and influencers for the first time, so it was very exciting for me. No matter your project, it is a testament to your work ethic, and indicates the team trusts you to take on this added responsibility.

Just a ‘Lil Bit of Grunt Work:

Sure, you get to work on awesome projects and learn a ton of new things, but sometimes there are some unfavorable tasks that fall to the intern. Let’s face it, someone needs to fetch the mail, take out the recycling, and sometimes pick up lunch for the team. These tasks are so few and far between though, they probably only make up .005 percent of your internship. But hey, it’s only fair after all, everyone has to pay their dues as they work their way up.

While this is by no means a comprehensive list, as tasks will change depending on the firm, and weekly agendas, it is likely during a new PR internship, that you will experience most, if not all, of these tasks. As long as you enter into your internship with an open mind, the willingness to work hard, and the ability to be adaptable, chances are you excel at any tasks your team throws your way.

By Dani DeVries, PR Intern

IdeaMensch, May 2, “Anna Crowe – Founder and Chief Executive Officer at Crowe PR”

Posted on: May 2nd, 2017 by annacrowepr No Comments

“Relationships are key-nurture them and put people first.” Check out the profile IdeaMensch did on our very own Anna Crowe!