San Diego-based public relations agency

Case Study: Levitate Technologies

Lifting Brand Awareness for Exoskeleton Startup

Overview

Based in San Diego, Levitate Technologies creates upper body exoskeletons for active professionals and skilled trade workers. Levitate’s flagship product, the AIRFRAME exoskeleton, relieves upper extremity muscle and joint fatigue/strain, as well as discomfort for professionals and skilled trade workers who are exposed to the repetitive elevation of the arms.

Services

  • Media Relations
  • Expert Positioning

Challenge

Prior to working with Crowe PR, Levitate was one of many products in a competitive market, without clear points of differentiation. The AIRFRAME struggled to stand out and highlight its benefits to gain new customers. ​

Levitate turned to Crowe PR to bring awareness to the Levitate AIRFRAME exoskeleton and its impact on the automotive and construction industries.

Approach

Media activity focused on story development and brand differentiation. With a collection of research reports and first-hand testimonials from Levitate AIRFRAME customers, we created a comprehensive 90-day PR plan of relevant news and creative angles including timely hooks and industry trends, tradeshows, awards and editorial calendars. All were designed to deliver on three overarching goals: garner awareness for the Levitate AIRFRAME in the exoskeleton market, communicate its initial work in the automotive space to generate new automotive business and break into new industries. Our storytelling focused on introducing exoskeletons to national media and defining the AIRFRAME’s differentiators in the market. The campaign also capitalized on tradeshow and speaking opportunities to develop thought leader positioning for key executives and laying a foundation for improved SEO.

Results

Within the first month of the partnership, our team secured an invitation for Levitate to showcase the AIRFRAME at a live CNET show at CES. Our media outreach also resulted in a variety of tech and industry-focused articles, including a major feature in the print and online versions of The Wall Street Journal. New clients began reaching out to Levitate, directly citing Levitate’s visibility in national and trade media. ​

Through a consistent and strategic thought leadership program, the Levitate AIRFRAME is now widely discussed within the automotive industry, with the construction and materials-handling trade press reaching out to Levitate for insight into the AIRFRAME and executive perspective on the broader exoskeleton market. The campaign positioned the Levitate brand as a leader in the exoskeleton space, established credibility and visibility for its value proposition and created new market demand.

00

Relevant Media Placements

000

Gross Media Impressions Generated

00

Media Interviews Secured with Top-Tier Outlets, Including Digital Trends, TechRadar, Forbes, CNET and more

000

Year-Over-Year Increased Revenue