SENIOR BRAND STRATEGIST
As Senior Brand Strategist, Kathy provides senior strategic counsel to select Crowe PR consumer and professional services clients, and helps to guide the growth of the Crowe PR brand by providing business development and agency marketing support services. Her Crowe PR client work has included Sanuk, Slate Law Group, Saffron & Sage, U.SK Under Skin, Minaal and Valkyrie.
Kathy has more than 20 years of public relations experience in consumer lifestyle and consumer packaged goods, entertainment, and professional services. Prior to her time at Crowe PR, Kathy held senior roles at several large consumer agencies in New York, Los Angeles and San Francisco including WCG, DeVries Global and Euro RSCG Magnet. Her past client work includes Best Buy, Procter & Gamble’s Tide, General Mills, Rodenbach and Schöfferhofer beers, Johnson & Johnson, E&J Gallo and Premium Port wines.
Kathy began her public relations career in the music industry, first at the Mitch Schneider Organization (MSO) followed by an in-house role at Epitaph Records, during which time she led public relations campaigns for the Offspring, Rancid, Sublime, Bad Religion, Alanis Morisette, Tom Waits and more. Kathy’s diverse expertise includes integrated marketing, marketing to women, brand sponsorship activation, CSR programming and celebrity/influencer marketing.
A California–native, Kathy attended the University of California at Los Angeles. She currently lives in North County San Diego with her husband and 10-year old daughter.