San Diego-based public relations agency

Job Title: PR Account Manager – Consumer Goods, Professional Services, B2B Tech

Major Areas of ResponsibilityThe major areas of responsibility include, but are not limited to, the following:  

  • Draft, review and distribute media materials, including press releases, backgrounders, feature articles, brochure copy, website copy, blogs and more; 
  • Develop strategic marketing communications, PR plans and provide strategic counsel to clients; 
  • Strategically manage multiple clients’ business objectives, projects, and deadlines;  
  • Maintain relationships with top tier media to readily secure coverage on behalf of clients; 
  • Establish “friendly” status with fitting reporters, as outlined with the management team; 
  • Stay apprised of clients’ brands, products, and/or services their key issues, competitive situation and industry trends; 
  • Uncover and interpret industry information to accomplish client business objectives;
  • Understand what drives client’s business forward; 
  • Develop media lists and opportunity calendars;  
  • Understand and anticipate clients’ needs beyond media relations to better provide value for clients’ success with business growth and other corporate communications; 
  • Work closely with media and social media teams to deliver on client KPIs;  
  • Collaborate with the entire team to ensure deliverables are met on time; 
  • Keep clients informed on PR plan and progress; 
  • Resolve client concerns quickly and effectively with minimal direction;  
  • Secure and facilitate media stays/tastings; 
  • Ensure all administrative assets, including but not limited to, trackers, media lists, reports, and agendas are always up-to-date, even if the asset was delegated to another employee;
  • Prepare client agendas 24 hours in advance; 
  • Track and share media coverage; 
  • Act as the liaison between senior management and junior staff to keep senior staff updated on client matters and ensure that junior staff are properly performing their duties;  
  • Represent the agency in local business and public relations communities; 
  • Report to Account Director and work with Group Managers, Senior Account Managers, and other Junior Account Managers. 

Job Requirements:   

  • Bachelor’s Degree; 
  • 3+ years of public relations agency experience; 
  • Excellent oral and written communication skills and knowledge of AP Style; 
  • Standing relationships with media; 
  • Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research; 
  • Displays utmost professionalism internally and externally, with clients, partners, etc.; 
  • Ability to share ideas and experience to foster positive strategic collaboration amongst team members; 
  • A positive, analytical, and creative mindset to be used in identifying and approach challenges, inefficiencies, and ineffective processes with a solution-oriented mindset; 
  • Passionate about solving our clients’ problems with strategic and creative solutions; 
  • Ability to anticipate client needs, potential problems, and effectively problem solve; 
  • A good and active listener, someone who reads people and those in a room well (and adapts their style and response accordingly); 
  • Ability to effectively manage and prioritize multiple client projects and deadlines across teams;  
  • Ability to understand client success extends beyond media relations; analyze business growth, media relations, and corporate communications in relationship to each other; 
  • Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution; 
  • Exhibits effective communication skills. Uses different communication tools appropriately and is equally effective with each channel; 
  • Ability to work in a dynamic environment through flexibility, resilience and a positive outlook; 
  • A lifelong learner; 
  • Professional services expertise – B2B, consulting, law; 
  • Understands the basics of thought leadership, executive platforms and trade media strategy; 
  • Skilled in aligning brand services with media outreach;  
  • Understands the basics of consumer behavior, e-commerce channels and affiliate programs; 
  • Technological expertise; 
  • Experience with Cision, Meltwater and/or other journalist databases and reporting tools; 
  • Proficient at Word, Excel, Outlook, and PowerPoint. 

At-Will EmploymentThis position is an at-will employee position.  

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.  This job description should not be construed in any way to create a contractual relationship.