Brand trust is never a given, and customer buying behaviors rapidly change with technology advances. As competition and customer engagement continue to shift, it’s essential for B2B and B2C brands to stay relevant, credible and engaged with their stakeholders. At Crowe PR, our work is centered around amplifying our clients and helping them and their leaders stand out from the crowd as we work together to grow their businesses.
We leverage our expertise across the below service areas to build a comprehensive marketing strategy that propels companies to the next level, customizing tactics to fuel growth and generate ROI.
Our expertise rests in the following services:
Brand Messaging
Communicating a company’s value proposition clearly and consistently impacts brand reputation, customer engagement and sales. We uncover the “why” behind each brand and create a narrative that sets an organization apart from competition, resonates with their customers, helps break through the clutter and gets the attention of other stakeholders.
Services include: brand messaging, copy refinement and elevation, storytelling news pipeline and more.
Expert Positioning
A strategic thought leadership program can distinguish a company’s executive team and exponentially increase credibility and visibility. We position clients and their key leaders as industry experts and go-to sources on key topics within their industries and nationally. Our targeted expert positioning programs help generate trust, amplify voices and springboard leaders.
Services include: executive profile media relations, contributed articles, including Forbes Council features, C-suite social media content creation and engagement, speaking program, awards, podcasts.
Media Relations
Our strategic media relations are designed to drive brand awareness, build trust, increase SEO and establish authentic connections between companies and their customers. We leverage years of storytelling experience and strong media relationships with journalists, producers, bloggers and podcasters to grow the media footprint, stand out from competing brands, drive visibility and leads.
Services include: media strategy, press material creation and distribution – press releases, advisories, pitches – media desksides, press events, media training and more.
Influencer Marketing
Influencer marketing can be a game changing marketing tactic within consumer goods and hospitality industries. Our strategic Social Crowe™ influencer marketing program and trusted influencer community enables companies to build genuine customer connections and supplement visual storytelling with user generated content that amplifies the brand and drives purchase behavior.
Services include: influencer strategy, research and facilitation, contract coordination, negotiations, event activations, ROI reporting and more.
Organic and Paid Social Footprint
A well-positioned and compelling social media footprint is essential in today’s competitive digital marketplace. Our results-focused organic and paid social approach enables brands to better engage with customers, communicate their value proposition and drive interest and sales across multiple platforms, including Instagram, LinkedIn, Facebook, TikTok, Pinterest and YouTube.
Services include: social media strategy, multimedia content creation – posts, stories, reels, videos, boards – real-time engagement, ad design and implementation, ROI analytics.
Crisis Communications
A strong crisis communication plan is critical for mitigating risk and helping businesses survive tough times. Leveraging decades of crisis management expertise, our proprietary crisis communications model addresses a myriad of potential challenges, ensuring the executive team and the company are aligned and well-prepared for any scenario. We council and provide leaders with the right tools to counter reputation threats.
Services include: crisis framework development, proactive and reactive messaging, crisis management, ongoing crisis monitoring, crisis media prep and more.
Internal Communication
In addition to building an image and trust with external stakeholders, our team of experts supports brands with internal communications to better connect and engage with internal customers, such as employees, partners, and more. We provide timing and strategy counsel on all forms of communication and help create content that speaks to key audiences.
Services include: newsletter development, social media guidelines, brand messaging strategies, employee engagement campaigns and more.