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Pitching 101: Best Practices & Strategic Tips

The cold hard truth: Your PR pitch must grab a journalist’s attention in a matter of seconds before it is ignored, sent to the spam folder or deleted. In this over-saturated media world, dominated by videos and imagery, it is increasingly important to generate creative and compelling content in your very first pitch. And, while journalists are always on the…
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Cut Through the Noise with a Strategically-crafted Brand Narrative

Are you a start-up, Fortune 500 company, or a business somewhere in-between? Are you looking to cut through industry noise with precision and intention? Do you want your brand to stand out from all the rest? It all comes down to how you craft your brand story. From Gilgamesh to Ted Talks, storytelling is at the core of humanity. It’s…
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PR Pro’s Tips for Working with Social Influencers

We live in an information-overloaded online world. As consumers, we’re bombarded with messaging intended to sell us something. As a result, we have become quite savvy in recognizing advertisements and automatically diverting our attention away from them. This has only elevated the need for brands to have an effective PR strategy, especially when it comes to influencer marketing. PR tells a…
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A Beginner’s Guide to PR Internships—or at Least, This Beginner’s

As a newcomer to the PR industry, I had no idea of what to expect when I walked, or rather, flew, into the Crowe PR nest on my first day. Coming from a communication and journalism background, I knew that my writing skills would lend themselves to the job, but otherwise I was mostly blind to what actually happens at…
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Get Social: 4 Ways to Leverage Social Media to Build Your Brand

With over 2.3 billion active social media users and 91 percent of retail brands using two or more social media channels, it is increasingly essential brands not only have a presence on social media, but they also accurately and effectively portray their values and vision to their target audience. Whether your brand is just starting its social media adventure, or…
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