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A Bird’s Eye View Blog


3 Reasons to Make Trade Show Attendance Your Brands’ New Year’s Resolution

According to the Statistics Portal, there were 312 trade shows in 2016, garnering $12.8 billion in revenue. These trade shows span across multiple industries and vary in size, showcasing the latest and greatest products and services for the year. As a brand, you may be considering attending a trade show in 2018 but are not sure if the benefits are…
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Successfully Transitioning from an Intern to a Full-Time PR Professional

My time with Crowe PR began at the very end of January, with an internship that marked the last leg of my college career, and the start to my professional career. Applying for a PR internship was a pivot from my original plan —throughout college, being a journalist was the goal, but after exploring journalism I realized it wasn’t what…
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Group of people dressed in business attire racing on track.  Some slight motion blur on people.

Three Skills I Learned as a Student-Athlete that Helped Me Transition into the Working World

Entering the working world can be intimidating. With a multitude of unknowns, honing in on what you’re confident in – your relevant expertise – is essential. Growing up as an athlete, and continuing through college, I learned pertinent life lessons that helped shape me as a person and prepare me for the challenges I may face in the ‘real world.’…
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Ready for PR? Three Tips for Finding the Right Partner

We get it. Seeking out the right PR partner can be daunting. If you’re a startup, you may not even be fully sold on the idea of PR—you’ve heard repeatedly that you need it, but you’re not quite sure why or where to start. If you’re a Fortune 500 company, you’re a pro at corporate communications and are looking for…
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Pitching 101: Best Practices & Strategic Tips

The cold hard truth: Your PR pitch must grab a journalist’s attention in a matter of seconds before it is ignored, sent to the spam folder or deleted. In this over-saturated media world, dominated by videos and imagery, it is increasingly important to generate creative and compelling content in your very first pitch. And, while journalists are always on the…
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