Trace Minerals Names Crowe PR as Agency of Record

Leading provider of trace mineral-based supplements partners with award-winning integrated PR agency to increase brand awareness and recognition

SAN DIEGO – December 18, 2023 – Crowe PR, a national public relations and digital agency, today announced its partnership with Trace Minerals. Crowe PR will focus on increasing consumer awareness, emphasizing the importance of trace minerals and the brand through media relations, thought leadership and influencer marketing initiatives.  

Nearly 90% of Americans are deficient in trace minerals – minerals that provide the essential foundation for our health – as they are typically not found in soils, crops and filtered water. For more than 50 years, Trace Minerals has helped people achieve the ideal level of trace minerals in their bodies and improve their health. The company is continuously formulating and developing products based on solid scientific research, with are widely available through major retailers such as Amazon, Whole Foods, Sprouts, Kroger, GNC and more.  

“Most people don’t realize the profound impact trace minerals can have on their health and well-being,” said Crowe PR Founder and CEO Anna Crowe. “As an organization focused on positively impacting lives, we are thrilled to partner with a health-minded company that’s committed to optimizing wellness. We’re looking forward to leveraging our strategic integrated PR approach and media relationships to drive visibility and growth for Trace Minerals and get their fantastic products into the hands of many more consumers.”

“Our goal is to help as many people as possible achieve the ideal level to quality of life,” said Scott Boyson, vice president of public relations and events at Trace Minerals. “We’re confident our partnership with Crowe PR will help us reach and educate more on the importance of trace minerals for optimal health.”  

An integrated public relations and digital agency, Crowe PR specializes in amplifying brand awareness and visibility for consumer goods, healthcare and technology, and hospitality brands. The company’s core services include media relations, thought leadership, influencer marketing, social media and paid digital campaigns. For more information, please visit www.crowepr.com and follow along on LinkedIn and Instagram at @crowepr.    

About Crowe PR  

Crowe PR is an integrated public relations agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego, Calif., with a second location in New York City and staff around the country, Crowe PR focuses on reputation management and delivering results that generate strong ROI for its clients. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year and was named to Inc. Magazine’s esteemed Inc. 5000 list of the fastest-growing, privately-owned companies in America in 2022 and 2023. For more information visit https://www.crowepr.com.   

About Trace Minerals   

For more than 50 years, Trace Minerals has been committed to helping people remineralize their bodies, achieving and maintaining the ideal level of trace minerals that is just right for them to live better every single day. Trace Minerals is America’s number one selling trace mineral and liquid magnesium brand according to SPINS® and is the exclusive provider of ConcenTrace® Trace Mineral Drops, a concentrated seawater complex that contains a precisely proportioned, full spectrum of trace minerals and elements.   

ConcenTrace is the basis for all products in the Company’s branded line, which is backed by a “Feel the Difference or Your Money Back” guarantee. Trace Minerals has been GMP (Good Manufacturing Practices)-certified since 2004, is a registered member of the Global Retailer & Manufacturer Alliance, and is certified by UL® Registrar LLC under the standard ANSI 455-2 Good Manufacturing Practices (GMPs) for Dietary Supplements.