When we think about destination marketing, it’s easy to picture glossy brochures, eye-catching billboards, or that one Reel that makes you want to book a flight now. But truly successful destination marketing - the kind that drives long-term tourism, community engagement, and brand loyalty - goes much deeper.

Our team at Crowe PR is heading to the Cannes Lions International Festival of Creativity; a global celebration of storytelling, innovation and the people pushing our industry forward. 

This isn't just another industry event. It’s a gathering place for creatives, brand leaders, marketers and innovators to connect, share ideas and shape the future of communication. While it's our first time attending, we’re approaching Cannes not with an agenda, but with intention: to listen, learn and be part of the conversations that matter. 

Last week, e.l.f. Cosmetics orchestrated a remarkable marketing feat by airdropping sunscreen and cat treats to solo sailor Oliver Widger and his feline companion, Phoenix, as they journeyed across the Pacific Ocean. This unexpected gesture not only captivated social media audiences but also underscored the brand's agility in leveraging timely influencer opportunities and pop culture moments. 

If the past few years have taught us anything, it's this: uncertainty is no longer the exception - it’s the environment we operate in.

As business leaders and marketers, we can’t control every challenge that comes our way. But what we can control is how we communicate through it.

In a world where consumer attention is fleeting and competition for travel dollars is fierce, Airbnb has once again proven the power of experience-led marketing. On May 13, 2025, the company unveiled its ambitious Summer 2025 initiative; an expanded suite of Experiences and the all-new Airbnb Services with a campaign powered by strategic influencer partnerships, celebrity-led activations, and a high-impact in-person event in Los Angeles. 

The influencer industry is not a passing trend, it’s a powerhouse. Valued at an estimated $250 billion today and projected to reach $500 billion in the next two years, it's clear that influencers are revolutionizing the way brands connect with consumers. Incorporating a robust influencer program in your marketing strategy is a must these days, no matter how big or small your brand is. It’s not just a direct way to reach consumers; it’s a critical driver of brand growth. 

As we celebrate Women’s History Month, our team at Crowe PR is marking a milestone - a decade of storytelling, brand building, and pushing boundaries in the PR industry, fueled by the vision of our founder, a female entrepreneur who set out to make a difference.

At Crowe PR, we’ve spent a decade helping brands tell their stories, strengthen credibility, and position themselves for growth—including making them M&A-ready. A well-executed PR strategy can build trust, enhance brand value, and help navigate the challenges that come with change. Here’s how we help companies maximize their M&A impact: 

What started as a one-woman operation in downtown San Diego has transformed into a nationally recognized, award-winning agency with an incredible team and a portfolio of campaigns to be proud of.

For brands unfamiliar with American consumer behavior, the media landscape and the fast-paced nature of this market, the journey can feel a bit overwhelming. But don’t worry! Here at Crowe PR, we’ve helped numerous brands make a splash in the U.S. (and beyond).

Internships are an invaluable steppingstone in any career path, providing industry experience and the potential for full-time employment. At Crowe PR, we've seen many interns transition into successful full-time roles. Internships are an invaluable steppingstone in any career path, providing industry experience and the potential for full-time employment.

At Crowe PR, we are proud to have been recognized as one of the San Diego Business Journal’s Top Places to Work, an honor that reflects our deep commitment to cultivating a supportive and dynamic workplace. This accolade is a testament to the unique culture we’ve built—one that not only drives client success but also prioritizes the growth, well-being and happiness of our team.

Our agency is celebrating a significant milestone this month, proudly securing our spot on the Inc. 5000 list for the third consecutive year. With a three-year revenue growth of 171%, our integrated PR firm has risen from No. 4,956 in 2023 to No. 2,939 in 2024, reflecting our relentless dedication to excellence, innovation and growth.

As a marketer, the merge of traditional sports with modern digital culture is a game you can’t miss; a unique and dynamic atmosphere that captivates a broader audience. Here’s a look at some ways internet personalities are becoming an integral part of the 2024 Paris Olympics:

In the medical device industry, standing out from the competition and building a trusted brand amongst healthcare professionals and consumers is crucial. For fast–growing companies especially, investing in PR and social media is not only beneficial – it's essential for continued growth and success.

From utilizing user-generated content (UGC) to staying ahead of trends, transform your social media presence into a powerful marketing tool that fosters genuine connections and drives success.

In an era where the marketing-savvy Gen Z can smell inauthenticity from a mile away, brands must ditch the smoke and mirrors to earn this generation’s coveted stamp of approval.

As more people become conscious of their environmental impact, it’s crucial for hospitality businesses to effectively communicate their green initiatives to guests, investors and the public.

Pop-up experiences are truly popping up everywhere in the hospitality industry, and they need an integrated strategy behind them to ensure success on all fronts.

January left us buzzing with excitement over groundbreaking new products and technological advancements – especially those that were showcased at CES 2024.