It starts with why.
We're inspired by the potential of great companies and the impact our work has on their businesses and the world.
At Crowe, we leverage our extensive expertise and strategic ROI-focused approach to develop and execute dynamic integrated marketing campaigns that propel companies to the next level, fuel growth and grow market share.
Communication Strategy
The way in which a company communicates outwardly - what you say, how and when - can make a difference between success and failure. Our team of experts develops robust communications strategies to help brands win with their customers and other key stakeholders and grow their awareness. These plans include communications goals, optimal marketing tactics, compelling messaging, timelines, radical ideas and more to ensure your brand connects with the right audiences. And, we dig deep, think big, stay curious and empower creative thinking for the success of our clients.
Media Relations
Our media relations strategies drive brand awareness, build trust, increase SEO and establish meaningful connections between your company and stakeholders. We leverage years of creative storytelling experience and strong relationships with national, regional and industry journalists, producers, bloggers, podcasters and more to grow your media footprint (and share of voice) and distinguish you from competition. In addition to designing a robust media strategy that aligns with company business goals and objectives, our team drafts and distributes press materials such as news releases, creative pitches and advisories, facilitates media meetings, press events and FAM tours, executes product seedings and affiliate marketing programs and conducts media trainings.
Influencer Activations
Influencer marketing has become a leading marketing tactic for consumer-facing brands as people want to buy from those who they trust. Our comprehensive influencer marketing program, trusted influencer community and industry-leading software enables our clients to leverage influencers to build genuine customer connections via social media, generate content, amplify the brand and drive purchase behavior. In addition to designing an influencer strategy to support business goals, our work includes influencer research and facilitation, contract negotiation, content generation, event activations, ROI reporting and more.
Expert Positioning
Expert positioning is particularly important in industries where education is warranted and for executives looking to drive change in their respective field. Our strategic program is designed to educate customers, elevate members of the executive team and grow visibility for the brand in the process. The program includes commentary facilitation, contributed articles, executive LinkedIn programs, awards, speaking and podcast opportunities and more.
Social Media Marketing
A well-positioned and compelling social media footprint is essential in today’s competitive digital marketplace. Our results-focused organic and paid social approach enables brands to stand out from competing options, better engage with customers, communicate a brand’s value proposition and drive interest and sales across multiple platforms, including Instagram, LinkedIn, Twitter, Facebook, TikTok, Pinterest and YouTube. In addition to building and fine-tuning a robust social media strategy, our expertise lies in multimedia content creation - posts, stories, reels, videos, boards, etc. - amplifying engagement, building social proof, ad design and implementation. And, thanks to our ROI-focused approach, we complement our work with extensive social media analytics.
Content Marketing
Brands are continuously competing for mindshare in a crowded digital landscape, making it more and more challenging for companies to break through the noise. Compelling, clear and consistent content is key to gaining and keeping the attention of customers. Our content specialists help brands stand out with powerful copy and strategic implementation tactics. We help develop, draft and execute a variety of content marketing campaigns, including contributed articles, blogs, newsletters and more to better connect with existing and potential customers and drive growth.
Crisis Communications
When times get tough, we’ve got you covered. Leveraging decades of crisis management expertise, our proprietary crisis communications model addresses a myriad of potential challenges, ensuring the executive team and the company are aligned and well-prepared for any scenario. We counsel and provide leaders with the right tools to counter reputation threats. In addition to developing a crisis communications framework, our expertise lies in proactive and reactive messaging, ongoing crisis monitoring, crisis media prep and more.
"I have been working with Crowe PR for 7 years at 2 separate hotels and brands. I have been consistently impressed with how dynamic the Crowe PR team is as well as their ability to anticipate changes in the industry and make recommendations to ensure the best exposure and ROI for my properties. Crowe is very thoughtful in their strategic approach to help us achieve our goals and they are always willing to work with us through occasional atypical requests." —Shannon Foster, Holston House
"I love that they bring new ideas and opportunities to the table. Crowe PR has secured various media placements for the client, effectively improving their brand awareness. Attentive and responsive, the team is quick to adapt to the client's changing needs and provide fresh, innovative ideas and opportunities that further elevate and promote the client's brand." —Senior Brand Manager, Spirits Supplier
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