Floré by Sun Genomics
Client
Sun Genomics
Overview
Floré, the world’s only fully customized probiotic based on patented whole-genome DNA sequencing and gut composition analysis, tasked Crowe PR with raising brand and product awareness, promoting gut health and precision nutrition, and amplifying the launch of the Floré Clinical program for clinicians. Crowe PR developed a comprehensive strategy involving earned media, awards/conference support, and collaboration with research partners to secure media placements and increase brand awareness, encouraging customers to test their microbiome and subscribe to monthly customized probiotics.
RESULTS
2.55B+
Impressions garnered from earned media
120+
Thought leadership placements
63
Feature placements
160
Total placements in publications like WholeFoods Magazine, NutraIngredients, CBS News, Prevention & Forbes
Tactics
Coverage in essential trade publications and national lifestyle/consumer publications, highlighting Floré’s industry role, key company developments, partnerships, product launches and the importance of gut health.
Coverage in local publications and industry podcasts, establishing Floré as a San Diego-based brand, a key player in the community, and positioning founder and CEO, Sunny Jain, as a gut health/microbiome expert.
Secured speaking opportunities at prestigious industry conferences, highlighting Floré's expertise and thought leadership in key areas.
Achieved recognition through numerous industry and local awards, enhancing Floré's credibility and market presence.
Distributed announcements for significant company news and developments, such as research collaborations, strategic partnerships, new product launches and key hires.
Thought leadership opportunities for the team/partner doctors, positioning them as experts in microbiome science and gut health to further elevate brand credibility.
FEATURED in
