Crowe PR Soars Higher: Strategic Growth and Leadership Advancements in PR
Award-Winning Integrated PR Agency Promotes Key Talent and Expands Leadership for 2025 Growth
SAN DIEGO – December 17, 2024 – Crowe PR, a leading national integrated public relations agency, announces key promotions and a strategic new hire—Janine Warner, Laurel Tiedeman and Melissa Simon—along with the addition of Alex Meyers, further elevating the agency’s expertise and strengthening its ability to drive innovation and growth in the PR industry. These moves underscore Crowe PR’s dedication to fostering talent and delivering transformational results as a strategic partner for its clients in healthcare and technology, hospitality and consumer products.
Janine Warner, a standing leader in healthcare and technology PR, has been promoted to director of healthcare and technology within the agency. During her three-year tenure at Crowe PR, Warner has amplified executives’ thought leadership profiles with secured expert commentary and contributed article media placements. She has constructed awareness campaigns for crucial health observances like Melanoma Awareness Month and World Oral Health Day, and developed consumer surveys to differentiate brands from their competitors in the media landscape. Her leadership has driven measurable client success, further strengthening the agency’s position in these critical industries. As director, Warner will continue to spearhead innovative campaigns, provide strategic counsel to high-impact clients and drive results that set industry benchmarks.
Joining Warner in the leadership ascent is Laurel Tiedeman, who now takes the helm as group manager of destinations, resorts and experiences. Known for her bold, creative strategies and radical ideas, Tiedeman’s strategic vision has fueled client success, including dynamic campaigns that breathe life into the travel and hospitality space. During her four years with the agency, she has developed and executed ROI-focused integrated PR campaigns for multiple restaurant openings, seasonal pop-ups, festivals and events nationwide. Notably, she secured earned media coverage that directly generated thousands of dollars in hotel revenue, showcasing her ability to deliver measurable outcomes. In her new role, Tiedeman will oversee vertical operations, championing innovative programs and impactful results for Crowe PR’s destinations, resorts and experiences clients.
Melissa Simon has been promoted to integrated PR manager, exemplifying Crowe PR’s commitment to fostering growth and talent development within. Her multi-disciplinary expertise in media relations, influencer marketing and social content has driven top-tier results for clients in the technology, apparel, spirits and wellness industries. In 2024, Simon spearheaded a highly successful influencer program for two new restaurant concepts in San Diego. Her strategic efforts generated significant brand buzz, securing numerous VIP influencer visits and over one million impressions in just one month, positioning the venues as must-visit destinations in the region.
In an all-new role to Crowe PR, Alex Meyers has joined as strategic growth and partnerships manager, bringing more than a decade of experience in driving brand growth and fostering impactful collaborations. In this role, Meyers will lead efforts to build strategic partnerships with forward-thinking brands, who are ready to achieve transformational success and reach new heights in their industries.
“At Crowe, fostering exceptional talent isn’t just a value – it’s our growth strategy,” said Natalia Barclay, senior director of communications at Crowe PR. “Janine, Laurel and Melissa have consistently demonstrated remarkable dedication and exemplary leadership, and their promotions underscore our commitment to creating a culture of innovation and excellence. Welcoming Alex to the team also opens new opportunities to partner with forward-thinking brands as we continue to redefine success in the PR industry.”
Crowe PR is steadfast in its mission to drive integrated PR results that move the needle for its clients and continues to expand its footprint across the healthcare and technology, consumer goods and hospitality industries. As it approaches its 10th anniversary in 2025, the agency is poised to set new benchmarks in integrated PR and digital marketing, helping clients navigate an evolving media landscape.
For more information on Crowe PR, please visit www.crowepr.com and connect on LinkedIn and Instagram @crowepr.
About Crowe PR
Crowe PR is an integrated public relations agency specializing in amplifying brand awareness and driving business growth for mid to large-sized healthcare and technology, consumer goods and destinations, resorts and experiences brands. Headquartered in San Diego, with a second location in New York City, Crowe PR’s ROI-focused services include communications strategy, media relations, thought leadership, influencer marketing and social media management and marketing. An award-winning firm, Crowe PR has received numerous PRSA San Diego Bernays Awards, been named to PRNEWS’ 2025 Agency Elite Top 120 and recognized by the San Diego Business Journal as one of the Best Places to Work. The company has also been named to the esteemed Inc. 5000 list of the fastest-growing, privately-owned companies in America for three consecutive years. For more information visit www.crowepr.com.