Campfire Convos YouTube Series
Client
Sun Outdoors
Overview
Sun Outdoors is a leading outdoor hospitality group specializing in RV and vacation rental properties across the US and Canada. As part of a company-wide rebrand, Sun Outdoors launched a new initiative, a YouTube series called Campfire Convos that puts a spotlight an exciting and diverse lineup of celebrities, athletes, influencers and tastemakers, all sharing their passion and connection to the great outdoors. Crowe PR was tasked in helping to bring this to life, including researching, outreach, sourcing, securing, negotiating, and coordinating with talent to be guests on the show, as well as announcing the launch within the media landscape through an integrated PR campaign.
results
5
Top-tier talent partnerships secured for series launch
20
Pieces of coverage around the series launch
172M+
Gross impressions from secured coverage
2M+
Views garnered from 5 secured guests
Tactics
Created comprehensive talent outreach, compiled detailed list of guests and secured top-tier actors and athletes for series launch.
Implemented targeted pitching and conducted discovery calls to explain series benefits, resulting in consistent talent interest.
Strategically planned episodes, selected locations, discussed deliverables, determined filming dates and ensured contract signing.
Secured diverse lineup of notable guests: NASCAR driver Hailie Deegan, Scott Eastwood, Ian Somerhalder, Christy Carlson Romano, Jamie Chung, sharing stories at Sun Outdoors locations.
Targeted media efforts generated impressive media coverage on outlets like Yahoo!, RVBusiness, Drift Travel, MSN, Modern Campground and E! News.
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