Sanuk
Client
Sanuk
Overview
Sanuk, a division of Deckers Brands (NYSE: DECK), is an unconventional footwear brand on a mission to be the outfitter for the adventurous. Founded in 1997, the brand is primarily known for its casual, coastal-inspired footwear made for ultimate comfort from sustainably sourced materials. With an experimental spirit, they leverage unique materials and funky prints like hemp and jute and extend shelf life by reusing materials and creating machine-washable shoes.
RESULTS: from january-March 2023
35+
Secured articles in publications like WIRED, CNN Underscored, Glamour, etc.
1.2B
Unique monthly visitors from earned media placements
480K
Influencer audience reach
7.2K
Engagements garnered from influencer posts
Tactics
Continued to elevate our integrated marketing tactics through creative pitch angels, powerful partnerships and key influencer activations.
Grew brand recognition with coverage in national, fashion and sustainability publications, in addition to partnerships with influencers in the sustainability space.
Created a continuous stream of news from product launches to seasonal angles.
Supported the launch of Stone Brewing x Sanuk with media + influencer mailers, press awareness and overall partner relations.
Launched a strategic, product-centric influencer marketing campaign to drive brand awareness and identity within niche target audiences.
Researched, vetted and negotiated partnerships with brand-aligned talent.
Sourced scroll-stopping imagery and engaging video content to showcase how Sanuk supports the outdoor and sustainable lifestyle.
Seeded product to media and influencers.
Executed regional influencer campaigns to drive market visibility.
FEATURED in
