Overview

Fresh Clean Threads, a direct-to-consumer men’s apparel brand, partnered with Crowe PR to help bolster its presence in the apparel space and position the brand as the most stylish, quality and trusted in the industry. With the direct-to-consumer apparel market becoming quickly saturated, our team utilized an integrated public relations strategy to showcase new product launches and brand differentiators through earned media, secured influencer partnerships and affiliate marketing to attract key audiences. Within nine months of campaign, Fresh Clean Threads became recognized as ‘the most comfortable t-shirt brand on the planet.’