Liberty Station’s Centennial Anniversary

Client

Liberty Station

Overview

Liberty Station, a thriving destination in San Diego and the first-of-its-kind recommissioned Naval Training Center (NTC), enlisted Crowe PR to generate awareness and excitement for its Centennial Anniversary. Crowe PR developed an integrated PR and social media strategy to honor the property's rich Naval history while showcasing its transformation into a vibrant community hub. The agency focused on securing national and local editorial media placements across broadcast, online and print publications to drive awareness of the centennial celebration. Additionally, Crowe PR launched a full-scale social media campaign called ‘Tell Us Your NTC Stories,’ featuring veteran memories and the property's historic significance. Through editorial placements, social coverage and a range of centennial events, Crowe PR aimed to educate San Diego locals and tourists on the importance of Liberty Station and its influence on the city's development.

RESULTS

62M+

Impressions garnered from earned media

213

Published social media posts and stories

761K+

Social media impressions generated

65+

Total placements in publications such as FOX 5, KUSI, KNSD, CBS 8 and San Diego Magazine

Tactics

Showcased Liberty Station’s history as San Diego’s NTC during the property’s Centennial Anniversary through national print, trade, travel and broadcast media outreach.
Utilized creative media angles, press releases and event announcements to position the property as a must-visit historic destination for both visitors and locals.
Engaged and educated social media audiences on Liberty Station’s rich military history through the comprehensive ‘Tell Us Your NTC Stories’ campaign, which highlighted authentic storytelling moments from real NTC veterans, featuring videos and written memories across social platforms.

Organized a press conference with San Diego Mayor Todd Gloria to celebrate the opening of the USS Recruit exhibit, a recommissioned naval training ship. The event offered media members an exclusive first look, with Mayor Gloria delivering the opening proclamation.