Infantino

Client

Infantino

Overview

Infantino, dedicated to providing innovative baby products, partnered with Crowe PR to enhance brand awareness and consideration through a strategic mix of public relations initiatives and influencer engagements. Our goal was to increase demand at key retailers such as Target, Walmart, and Amazon. By leveraging top national news outlets, Infantino aimed to position itself as the go-to baby product brand for new and expecting parents. The brand also sought to maintain relevance during significant purchasing occasions and pivotal parenting moments.

RESULTS: from APRIL-DECEMBER 2023

50

Secured placements across regional and national publications

1.74B

Earned media impressions generated

2.3M

Users reached through influencer content

44

Influencer collaborations

Tactics

Leveraged local and national media relationships to get in front of readers and viewers quickly.
Built a comprehensive integrated strategic plan to grow brand recognition and communicate the range of products available across the website and stocked retailers.
Prioritized key holidays and cultural moments across the year, placing Infantino within holiday gift guides, Mother's Day roundups and summer must-have across top publications.

Facilitated interview opportunities with key executives to showcase Infantino as a trusted brand with key opinion leaders.
Seeded a range of products to media and influencers to build trust and testimonial-styled content.
Executed national influencer campaigns and paid partnerships to drive market visibility and product consideration within the target consumer audiences.