Sonendo
Client
Sonendo
Overview
Sonendo is on a mission to change the way people think about root canals with its GentleWave® Procedure, a revolutionary technology for root canal therapy that simplifies the procedure process for clinicians, minimizes pain for patients and helps save natural teeth. Sonendo tasked Crowe PR with amplifying awareness of the procedure, with a focus on reaching clinicians and patients. In response, Crowe developed a robust public relations strategy that included earned and paid media efforts and close collaboration with Sonendo’s overall marketing and social campaigns. Crowe aimed to secure media placements and impressions to increase brand awareness, encouraging clinicians to purchase the GentleWave System for their practices and urging patients to seek out dental professionals who use it.
RESULTS
1.2B+
Impressions garnered from earned media
188
Total placements secured
143
Feature placements
52
Broadcast segments
Tactics
Coverage in essential trade publications, addressing barriers to entry for dental professionals and creating greater visibility for the GentleWave System.
Creation of a Spokesperson Program, developed from relationships with key opinion leaders (KOLs) in the dental fields. The program included customized media training and participation in media opportunities.
Regional broadcast interviews in key markets, leveraging local endodontists and general dentists to elevate positive messaging around root canals and highlight the ease of the GentleWave Procedure.
Satellite Media Tour (SMT) to raise awareness of advanced root canal technology and the importance of saving natural teeth.
Thought leadership opportunities for the executive team, positioning them as experts in dental technology to further elevate brand credibility.
Consumer survey to gather data on the general public’s thoughts/feelings on root canal procedures and overall awareness of the GentleWave Procedure. Findings were utilized in media outreach efforts.
FEATURED in
